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Clif Bar and Company started on a bike ride. Clif founder Gary, took a bite of another energy bar and thought to himself: "I could make a better bar than this." Today, they still want to make things better. "Our food. Our company. Even our planet. We'll keep working on it." - The Story of CLIF - by Gary.
At Clif they're guided by their values—their Aspirations. Like striving to create a healthy and sustainable food system. Ensuring their brands and business are healthy so that they can do more good. And caring about the people, places and communities they touch.