Komfuel started in 2016 with two athletes James Fox and Des McManus, both who strive to achieve their very best when training and competing. James and Des very much have a passion for sports, from achieving personal bests, podium finishes, or King of the Mountain (KOM). James and Des realised athletes all have different needs and there were so many different sports nutrition products available but not always in the quantities you would necessarily need or that maybe suited you. James and Des wanted to create a service that provides athletes with greater flexibility to find products that suit their individual needs and requirements, personalising their exact nutrition plan, delivered directly through their letterbox. Komfuel was created to help and support athletes to find their personalised best to smash their goals, next opponents or achieve their KOM.