Set up by former England cricketer Matt Prior and successful entrepreneur Sameer Vaswani and backed by a dedicated team with over 20 years experience in high turn FMCG. Our proposition is to develop premium, clean, sports nutrition made by professional athletes, using the best of science and nature. Our objective is to create world class, premium functional sports nutrition products that taste great using only the best ingredients. Our focus is on developing far more natural products than the usual synthetic options currently on offer to the mainstream market.
The basic ideas behind our products are simple: Use premium ingredients
Only put in what the body actually needs
Develop clean and natural products
Batch test all products to ensure quality and integrity
Utilise start of the art packaging, including the first plastic free protein bar wrap
Energy gels are one of the most convenient options when it comes to providing a source of easy to digest carbohydrate. Our gels deliver 22g of easy-to-digest carbohydrates as well...
Energy gels are one of the most convenient options when it comes to providing a source of easy to digest carbohydrate. Our gels deliver 22g of easy-to-digest carbohydrates as well...
One of the easiest ways to maximise muscle and strength gain as well as support post-workout recovery is to eat enough protein. Whey is rich in essential amino acids, easily...
One of the easiest ways to maximise muscle and strength gain as well as support post-workout recovery is to eat enough protein. Whey is rich in essential amino acids, easily...
The perfect protein bar! Our plant-based protein bars are packed with 17g vegan protein, low in calories and sugar. With a great natural taste our protein bars will help you...
Containing just 13 kcal per tab, ultra hydration tabs are designed to aid hydration especially when exercising in hot and humid temperatures where sweating may be significant. Added electrolytes replace...
The perfect protein bar! Our plant-based protein bars are packed with 17g vegan protein, low in calories and sugar. With a great natural taste our protein bars will help you...
Containing just 13 kcal per tab, ultra hydration tabs are designed to aid hydration especially when exercising in hot and humid temperatures where sweating may be significant. Added electrolytes replace...
Designed to ensure your body is fuelled before and during training to increase performance. Hydro Energy Drink Mix contains premium low GI carbohydrate Palatinose paired with Maltodextrin to deliver a...
Designed to ensure your body is fuelled before and during training to increase performance. Hydro Energy Drink Mix contains premium low GI carbohydrate Palatinose paired with Maltodextrin to deliver a...
