We call it Perform Smart.

Smart thinking is in our DNA at PhD, we live it every day, it’s who we are, it defines us and we know that smart thinking leads to great performance and that performing great defines you. #PerformSmart.

PhD was established in 2006 by two serious gym goers on a mission to change the sports nutrition landscape. PhD were desperate to move the sports nutrition market away from such a disingenuous approach and into an area where honesty and reality prevailed. From these small beginnings, PhD is now sold in over 45 countries and is truly a global Performance nutrition brand.