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We want to prove that people don’t need to compromise to eat sustainably – that new, alternative proteins from plants, algae and insects can be better, delivering improved performance, taste, texture and nutrition than traditional animal and dairy proteins.
We believe that the faster the world stops relying on traditional animal and dairy proteins, and moves towards a net zero future, the better. No compromise.
We have started making protein powders with plant-based proteins and cutting-edge British farmed crickets, both in easy-to-recycle packaging. We have designed our products from the ground up. We have worked with academics, nutritionists, new ingredient suppliers and flavour houses.
And this is just the beginning.